Racing is getting a digital makeover. At a recent conference, we talked about data and algorithms, not just tradition and thunder. It was a big change.
Horses are now seen as “data-generating creatures.” Every move they make is a piece of data. It’s a new way to look at them.
But, where’s the real-time evidence? We’re not replacing human eyes. We’re just giving them a digital boost.
The International Federation of Horseracing Authorities says integrity is key.… Read the rest
In today’s digital world, a winning campaign needs a multichannel advocacy plan. Posting on just one platform isn’t enough anymore. You must coordinate your efforts across many channels to reach more people and get more engagement.
So, how do you pick the best lead platform? Start by knowing your audience. For example, if your audience is professionals, LinkedIn might be your top choice. But if your audience is younger, Instagram or TikTok could be better.… Read the rest
In the world of social media, the chase for awareness and engagement never stops. But what does success really mean? Is it just a number, or is it something real?
To grasp the true value of social media advocacy metrics, we need to dig deeper. Awareness is the start, where content hits home with the audience. Then comes engagement, where people interact with what’s shared. And lastly, action, where they actually do something because of it.… Read the rest
In today’s digital world, keeping up with what customers say is key. Social listening tools help businesses spot changes in how people feel about them. They also alert companies to any big issues.
To start, companies should watch for keywords, hashtags, and misspellings about their brand. This helps them understand what customers like and don’t like. It guides their marketing plans.
Using trend monitoring tools, businesses can stay on top of new trends.… Read the rest
Defining your goals is the first step in creating an effective campaign. Are you trying to raise awareness, persuade your audience, or mobilize them to take action? According to Gillian Caldwell, a pioneer in advocacy, understanding your objectives is key to a successful strategy.
Gillian Caldwell’s experience with “Bought & Sold” shows how important a clear goal is. Whether it’s raising awareness or mobilizing support, your goals shape your content‘s tone, style, and how it’s shared.… Read the rest